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Mittwoch 14. April 2010
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Leifheit AG: Jahresergebnis 2009 über Plan

• EBIT erneut gesteigert: 8,1 Mio Euro (Vorjahr: 5,2 Mio Euro)

• Periodenergebnis erhöht auf 3,1 Mio Euro (Vorjahr: 0,4 Mio Euro)

• Umsatz stabil trotz Konsumrückgang: 273 Mio Euro (Vorjahr: 280 Mio Euro)

• Stabile Dividende: 0,60 Euro je Aktie (Vorjahr: 0,60 Euro)

Frankfurt am Main / Nassau, 14. April 2010 – Die Leifheit AG legt heute ihren Bericht über den Jahresabschluss 2009 vor. Dank erhöhter Effizienz sowie des Ausbaus der Vertriebs- und Kommunikationsaktivitäten im 50. Jubiläumsjahr ist das Unternehmen erfolgreich durch das Krisenjahr gekommen. Das EBIT konnte deutlich auf 8,1 Mio Euro erhöht werden (Vorjahr: 5,2 Mio Euro).


Ergebnissteigerung übertrifft Planungen

Leifheit konnte sich dem weltweiten Konsumrückgang weitgehend entziehen und hat im Geschäftsjahr 2009 seine Umsätze weltweit etwa 3 Prozent unter dem Niveau des Vorjahres bei 273 Mio Euro stabilisiert (Vorjahr: 280 Mio Euro). Im Inland konnten die Umsätze deutlich auf 116 Mio Euro (Vorjahr: 111 Mio Euro) gesteigert werden. 
Durch straffes Kostenmanagement in allen Unternehmensbereichen und zahlreiche Prozessoptimierungen hat Leifheit das Ergebnis vor Zinsen und Steuern (EBIT) auf 8,1 Mio Euro erhöht (Vorjahr: 5,2 Mio Euro). Damit hat das Unternehmen die eigenen Planungen für das Jahr 2009 übertreffen können.
Die Bruttomarge wurde gegenüber dem Vorjahresniveau auf 44,1 Prozent gesteigert (Vorjahr: 41,4 Prozent), das Vorsteuerergebnis (EBT) erhöhte sich auf 5,5 Mio Euro (Vorjahr: 2,6 Mio Euro). Nach Abzug der Steuern führte dies zu einem deutlich besseren Periodenergebnis in Höhe von 3,1 Mio Euro (Vorjahr: 0,4 Mio Euro).

Vorstand und Aufsichtsrat schlagen daher der am 9. Juni 2010 stattfindenden Hauptversammlung eine unveränderte Dividende von 0,60 Euro je Aktie vor.

Haushaltsbereich: Rückgang in Osteuropa, stark in Deutschland

Die Marken Leifheit, Dr. Oetker Backgeräte, Soehnle, Birambeau und Herby haben sich mit Umsätzen in Höhe von 204 Mio Euro auf Vorjahresniveau behauptet (Vorjahr: 204 Mio Euro). Darin enthalten sind erstmals ganzjährig die Umsätze des französischen Wäschetrocknerherstellers Herby sowie der neue Bereich der Druckdampf-Bügelsysteme, nicht mehr jedoch das veräußerte Leiterngeschäft.


Nach Regionen betrachtet entwickelte sich das Geschäft unterschiedlich. Während die Umsätze in Zentraleuropa stabil gehalten werden konnten, gingen die in Osteuropa in den letzten Jahren zweistellig gewachsenen Umsätze krisenbedingt um 25 Prozent zurück. In Deutschland erhöhte Leifheit seinen Umsatz mit Haushaltswaren um 8 Prozent auf 84 Mio Euro (Vorjahr: 78 Mio Euro) und konnte damit die im zweiten Halbjahr in Osteuropa und Spanien erlittenen Rückgänge zumindest teilweise auffangen. Getragen wurde dies von einem starken Geschäft im Schlussquartal und dem besonders erfolgreichen Segment Wäschepflege. Der Inlandsanteil im Haushaltsbereich erhöhte sich damit auf 41 Prozent (Vorjahr: 38 Prozent).

Badbereich: Maßnahmen greifen im 2. Halbjahr

Unter schwierigen wirtschaftlichen Bedingungen erwirtschafteten die Badmarken Spirella, Kleine Wolke und Meusch mit 69 Mio Euro 9 Prozent weniger als im Vorjahr (76 Mio Euro).

Nach deutlichen Rückgängen im ersten Halbjahr vor allem in den maßgeblichen Exportmärkten (Osteuropa, Russland, Frankreich) zog der Umsatz der Marken Spirella und Kleine Wolke dank innovativer Vermarktungskonzepte im zweiten Halbjahr europaweit wieder kontinuierlich an.

In wichtigen Absatzmärkten konnten im Jahr 2009 Marktanteile hinzu gewonnen werden, in der Schweiz und Österreich wurden Wachstumsraten von 9 Prozent bzw. von 3 Prozent erreicht. In Deutschland konnte Spirella seinen Umsatz um 3 Prozent auf 10 Mio Euro steigern. Aufgrund fehlender bzw. verschobener Aktionsgeschäfte lag der Umsatz des gesamten Badbereichs in Deutschland mit 32 Mio Euro dennoch um 3 Prozent unter dem Vorjahreswert (33 Mio Euro). Insgesamt reduzierte sich der Anteil des Auslandsgeschäfts am Bad-Umsatz auf 54 Prozent (Vorjahr: 57 Prozent).


Ausblick 2010: Ertragswachstum durch Fokussierung und Markenstärkung

Im ersten Quartal des neuen Geschäftsjahres 2010 hat der Leifheit-Konzern mit 75 Mio Euro Umsatz den Vorjahreswert übertroffen (70 Mio Euro).
Der Leifheit-Vorstand hat nach der umfassenden Restrukturierungsphase des Unternehmens die nächste Stufe in der Strategieentwicklung eingeleitet, in deren Zentrum die folgenden Eckpunkte zum nachhaltigen Wachstum und zum Ausbau der Ertragsstärke stehen:


Der Leifheit-Konzern legt den Fokus seiner Aktivitäten stringent auf die vier Kernkategorien Reinigen, Wäschepflege, Küche und Waagen. Hierfür ist eine Wachstumsstrategie verabschiedet, die weitere Zukäufe neben organischem Wachstum vorsieht. Durch verstärkte Kommunikation und innovative Produkte in den Kerngeschäftsfeldern wird Leifheit das hohe organische Wachstumspotenzial der Konzern-Marken weiter ausbauen.


Die kontinuierliche Überprüfung der nachhaltig erwirtschaftbaren Rentabilität einzelner Produkte, Produktgruppen und regionalen Marktschwerpunkten ist ebenso Teil der Fokussierung. Leifheit hat hierzu einen laufenden Evaluierungsprozess aufgesetzt. Für die Fälle, in denen die angestrebten Rentabilitätskennziffern nicht nachhaltig erreicht werden können, werden geeignete Maßnahmen ergriffen, die auch zu Sortimentsbereinigungen im weitesten Sinne führen können.

Im Fokus der Expansion steht weiterhin die Ausschöpfung der Potenziale in den Auslandsmärkten. Insbesondere in den wichtigen europäischen Ländern wird Leifheit seine Vertriebsaktivitäten steigern, um mittelfristig TOP-Marktpositionen zu erreichen.

Schließlich hat Leifheit neue Produkte aus nachhaltigen Rohstoffen in sein Programm aufgenommen. Dadurch hat sich das Unternehmen darauf eingestellt, dass immer mehr Konsumenten überprüfbare Nachhaltigkeitskriterien in ihre Kaufentscheidung einbinden.


Georg Thaller, Vorstandsvorsitzender der Leifheit AG: „Leifheit ist bislang gut durch die Krise gekommen. Wir haben die vergangenen zwei Jahre genutzt, Effizienz und Innovationskraft zu stärken, um ein stabiles Fundament für nachhaltiges Ertragswachstum zu schaffen; jetzt starten wir in die nächste Phase unserer Unternehmensentwicklung: Im Zentrum steht qualitatives Ertragswachstum. Erreichen werden wir es, indem wir uns konsequent auf unser Kerngeschäft fokussieren und die hohen Markenpotenziale unserer Produkte intelligent ausschöpfen.“


Zusätzliche Informationen finden Sie im Jahresfinanzbericht 2009 und unter www.leifheit.de/de/investor-relations.html.

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