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Donnerstag 12. Februar 2009
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LEIFHEIT trotzt schwachem Konsumklima

2008: Umsatz und Ertrag übertreffen Vorjahresniveau

2009: 50jähriges Firmenjubiläum mit Innovations- und Vertriebsoffensiven

Frankfurt am Main/Nassau, 12. Februar 2009 – 2008 konnte LEIFHEIT mit Zuwächsen bei Umsatz und Ertrag dem grundsätzlich unfreundlichen Konsumklima trotzen. Mit 280 Mio € erzielte der LEIFHEIT-Konzern beim Konzernumsatz ein Plus von 1,3 Prozent (2007: 276 Mio Euro). LEIFHEIT-Vorstandsvorsitzender Denis Schrey: „Damit erlebt LEIFHEIT erstmals seit 2001 wieder einen Umsatzanstieg. Unter dem Motto „Fokus - Innovation - Geschwindigkeit“ haben wir im Jahr 2008 ein Programm gestartet, das bereits jetzt erste Wirkungen zeigt. Damit haben wir eine gute Ausgangsbasis für unser Geschäft im Jahr 2009 geschaffen.“ Entgegen den bisher pessimistischeren Annahmen erwartet das Unternehmen ein  Ergebnis vor Zinsen und Steuern für das Geschäftsjahr 2008 (EBIT), das mit mindestens 4 Mio Euro deutlich über dem des Vorjahres (2007: 2,4 Mio Euro) liegen wird.

Die positiven Impulse der Geschäftsentwicklung gingen in erster Linie vom Unternehmensbereich Bad aus, der seine Verkaufserlöse um 2,7 Prozent von 74 Mio Euro auf 76 Mio Euro steigern konnte. In Osteuropa wurden zweistellige Zuwachsraten erzielt und auch auf dem deutschen Markt stieg der Umsatz mit rund 10 Prozent deutlich.

Auch der Unternehmensbereich Haushalt konnte 2008 Erfolge einfahren. Der Umsatz stieg in diesem Bereich um knapp ein Prozent auf 204 Mio Euro
(2007: 202 Mio Euro). Im Ausland wurde dabei - maßgeblich durch deutliche Zuwächse in Frankreich, Österreich und den aufstrebenden Volkswirtschaften in Osteuropa - ein Umsatzplus von rund 7 Prozent gegenüber dem Vorjahr erreicht.  Dem stehen Umsatzrückgänge in Deutschland gegenüber.

Der LEIFHEIT-Konzern, führender Anbieter für Haushaltsartikel und Badezimmerausstattungen, wird das Jahr 2009 - das 50jährige Firmenjubiläum - nutzen, seine Marken weiter zu stärken, mit innovativen Produkten und Vertriebsmaßnahmen den Absatz auszubauen und damit die Profitabilität des Konzerns zu erhöhen. „2009 wird angesichts der erwartbaren Auswirkungen der Finanzmarktkrise auf die Realwirtschaft ein schwieriges Jahr für die Konsumgüterindustrie werden. Wir sind mit unseren Maßnahmen zur Innovations- und Effizienzsteigerung, die zunehmend Wirkung zeigen, auf die neuen Herausforderungen vorbereitet“, erklärte Denis Schrey, Vorstandsvorsitzender der LEIFHEIT AG, anlässlich der Eröffnung der internationalen Konsumgütermesse Ambiente in Frankfurt am Main.

Die LEIFHEIT AG veröffentlicht ihren Jahresabschluss 2008 am 21. April 2009.

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