Mission statement

To succeed in the future, we need direction. Our mission statement
describes the LEIFHEIT Group's future-oriented view of itself.
It presents the financial and social goals, and shapes our corporate culture.


  1. We focus our efforts on the household products and bathroom furnishings divisions.

  2. We put our customers first in all our activities.

  3. We ensure our success through constant innovation.

  4. We service our brands and increase their value.

  5. We acknowledge the importance of profit in our business, which takes priority over turnover.

  6. We give high priority to financial independence.

  7. We acknowledge the key importance of performance and reward it; we willingly accept responsibility; we commit to openness and mutual respect in our dealings with each other.

  8. We work with our suppliers in a spirit of partnership to our mutual benefit.

  9. Our corporate decisions take into account the needs of the environment.